Founders & Business Owners:
Your LinkedIn profile (probably) sucks.
Let's fix that.
Next LIVE session:
December 16, 2024 at 2pm EST
New session added!
January 14, 2025 at 1pm EST
You could be the exception, but you're probably not.
I know it.
They know it.
The thing is, MOST LinkedIn profiles suck, so you're not alone. (Seriously, no judgment!)
As a founders and business owners, we aren't looking for a J.O.B.
We want to:
- Promote our business
- Show off our expertise
- Find collaborators
- Find investors
Which is why we need to stop treating LI as a job board.
And we only have a few seconds to grab someone's attention...
...which means we need to be clear, concise, and memorable.
Don't make them work hard to figure out what you do.
This is why optimizing your LinkedIn profile is one of the most important things you can do for your business.
The second is knowing how to effectively use LinkedIn.
(TOP SECRET: There's a masterclass for that, too!)
Common mistakes founders and business owners make on LinkedIn:
- Treat their LinkedIn profile like a resume
- Present a confusing case for what they do/offer
- Don't use banner effectively or (too often) at all
- Treat profile as an engagement post
- Don't take advantage of the best functions available
- Don't set up business pages
- Make someone work too hard to figure out what they do
- Use clever/confusing language
Why are these mistakes a problem?
Because if someone can't quickly tell what you do or sell within seconds, they aren't going to buy your products or services.
LinkedIn is the ONLY social media platform that gives you multiple ways to highlight your business and yourself.
LinkedIn for Founders & Business Owners
This masterclass will review each section of a LinkedIn profile, and how you can optimize each for your specific case, whether you are a founder, a bricks-and-mortar business owner, a consultant, a freelancer, or even someone with a side hustle.
If you have a business to promote, then you need to take this Masterclass.
What we will cover in this Masterclass:
- Determining the purpose of your LinkedIn profile (even if it's dual-purpose)
- How to optimize each section of a LinkedIn profile, from top to bottom (literally banner to Recommendations)
- How to create a memorable headline
- What is appropriate to include in each area
- Leveraging your connections
- How to access and set up each section
- Setting up a business page (and why you should do it)
- Sample profiles will be shared
- If time allows, I may work on a few banners or headlines live (with volunteers!)
- Replay available for 24 hours (lifetime access to replay available)
- BONUS MODULE: Privacy and security on LinkedIn:
Make sure you're set up to stay safe and keep your profile secure!!
These sessions are LIVE via Zoom
December 16, 2024
2p - 4p EST (US)
*new session added*
January 14, 2025
1p - 3p EST (US)
Cost: $127
Includes:
- Live session
- Checklist
- Free replay for 48 hours
- (can purchase lifetime access)
Exclusive access to
(and steep discounts on):
- Power co-working sessions
- Lifetime access to recording
Masterclass ONLY
$127
This is for access to the live Masterclass ONLY.
It includes the checklist + 48 hour replay.
Masterclass + Recording
$154
This is for the Masterclass + Lifetime Access ($27) to the recording.
*price is at time of purchase
Masterclass +
Co-Working
$154
This is for the Masterclass + access to the Q&A immediately following the Masterclass + four additional coworking sessions.
See below for dates.
*price is at time of purchase
Masterclass + Recording +
Co-Working
$175
(discount for all 3!)
This is Masterclass, recording, and co-working. See description details from other offers.
*price is at time of purchase
But I don't want to attend the live masterclass. I only want the recording!
No worries...we got you!
This option gives you access to the most recent replay, but not to the next scheduled live masterclass.
Cost: $147
Ensure your success!
Join me for power co-working sessions over the two weeks following the masterclass!
This is a great time to get to make those edits to your LinkedIn profile.
Bonus: I'll be available to answer any questions, such as:
- Implement what you learned
- Set those buttons up
- Write your About Me section
- Set up your business page
- Crafting your headline
- Feedback on your branding colors or banner
- Advice on which skills to include
- Review on wording
Session dates and times (all EST, US time)
Every Monday
2p - 3:30p
Extra days the week of the masterclass:
Wednesday 12/18/24
12p - 1:30p
Friday 12/20/24
12p - 1:30p
Additional sessions
to be added
Thursday 1/16/25
12p - 1:30p
Friday 1/17/25
12p - 1:30p
Sign up when you join LinkedIn for Founders Masterclass
Only $27
(price increases to $47 after Masterclass starts)
Want more personalized help?
Does the thought of updating your LinkedIn profile alone stress you TF out?
Does getting your teeth pulled without anesthesia sound more fun?
(Photo is an actual reenactment of how I looked every time I had to update my LinkedIn profile. But add tears and lots of swearing.)
Or maybe you simply want to save TIME?
And braincells trying to remember all the details and figure out how to say what you want to say.
Good news!
Personalized (1-on-1) sessions available
Let's work together to make sure your profile is set up best for YOU and YOUR goals.
Pick the personalization and support you need:
- 1-on-1 strategy session (single session) OR
- 1-on-1 strategy + DWY (done with you) series (multiple sessions + accountability)
Some of the things we can do include:
What's included:
- Plan your LinkedIn strategy
- Pick out sections you need
- Write your headline
- Design your banner
- Review/update each section
- Set up/update your business page(s)
- Review privacy settings
- 90 min session, 1-on-1, at your convenience
- Pre-meeting planning questionnaire
- Checklist from Masterclass (above)
- Any drafts/work created during the session
- Recording of our session
- Permission to use AI Notes apps to get transcript of Zoom call
- Access to co-working sessions for quick feedback
Only $697
Some of the things we can do include:
What's included:
- Everything suggested above
- Do a few sections each session (instead of all in one session)
- Write connection and networking messages
- Co-create any part of your LinkedIn profile (if there's time, I can even write some of it for you)
- Everything included above
- Up to (4) 75 min session, 1-on-1, at your convenience
- Edit/feedback if you have quick questions between sessions
- Accountability
Only $1997
- Pay for your session
- Schedule your session at your convenience
- Fill out questionnaire as best you can (perfection not necessary)
- Come prepared to work!
- Review your questionnaire, LI profile, and socials before we meet
- Guide you through the process of creating an amazing profile
- Email you copy of recording and anything else created during our session within 24 hours
- 100% personalized
- Saves SO MUCH TIME
- Schedule at your convenience
- You set goals (I can help)
1:1 strategy session
$697
- 1 session
- 100% personalized
- (see above)
1:1 strategy + done with you series
$1997
- Up to 4 sessions
- Go at your pace w/support
- (see above)
If your customers have to know, like, and trust you before they buy from you, then LinkedIn is where you get to make that happen.
Who am I and what makes me an expert?
My name is Natalie Berthe. I am a startup and growth strategist, and I work primarily with female founders. I'm also a serial entrepreneur, having founded several businesses and non-profits, both virtual and bricks-and-mortar. I've been involved in the startup world since before it was called the startup world.
My networking world is on LinkedIn. I review dozens of LinkedIn profiles a week, often hundreds in a month, and I see what works and what doesn't work. Too often, I can barely figure out what someone does. My frustration knows no bounds. Please don't make me work so hard!
When I start working with a client, whether they are trying to gain clarity on ideation, want feedback on a business model, or even are looking for funding, I inevitably have to start them on fixing their LinkedIn profile.
I don't care who you are and what you do, people will look for you on LinkedIn. And when your profile is confusing, people are confused. And confused people don't buy.
I didn't set out to become a LinkedIn expert. In fact, I looked for LinkedIn consultants who I could hire and to whom I could refer people. Quite simply, when I check out their own profiles, they are usually missing even the most basic optimization. And while mine isn't perfect, I know what makes a great LI profile.
If I can't find a solution, then I will solve the problem myself, so that's what I did. Plus I noticed that my clients often feel much better about their profile, their business, and their approach on LinkedIn after we optimize their profile and work on their messaging.
You can find my LinkedIn profile at here.
